Check out AR activations that these brands have pulled off with PLONK
AR activity in museum & on web
Light to Night 2020
by National Gallery Singapore
The National Gallery Singapore helped museum-goers do a double-take at beloved works of art. Details of popular artworks were brought to life using our AR Image Tracker and AR Instant Tracker. Visitors could scan the artworks while on the event website on their browser, to watch as the AR brought out fascinating details of the artworks.
Out-of-home AR Advertising Campaign
Go Places
by PGK Digital Networks
PGK Digital Networks utilized its network of over 600 Digital Out-of-Home media screens to push out an immersive travel experience. Passers-by could scan a QR code to instantly be transported to Japan, Korea, or Australia using AR. A dining discount was also offered by campaign partner Burpple. This campaign was featured in Marketing-Interactive.
AR Characters in Real-World
NParks C2C Trail
by NParks
Geolocated AR characters are scattered along the 36km trail daily. Each of these are triggered by image recognition and tracking technologies. Users of the app are to “hunt” for these fruits to gain reward points. The app also hosts a community photo sharing platform for all users, with a cumulative reward point system that allows for reward redemptions.
AR Advertising Campaign
The BMW Autoverse
by BMW Performance Motors
BMW Performance Motors have elevated a new standard of AR marketing. Consumers can now engage with a unique 360° augmented reality experience; learn about the cars’ features while viewing true-to-size BMW car models on their own terms, pace, and space. With the use of tools offered by PLONK, BMW interacts with consumers via call-to-action (CTA) and gains their participation in social media campaign activities.